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Venkatesan Rethinam

.Net Core, API, Azure, Serverless, Product Design & Delivery, Agile, C#, MVC, SQL DB, Cosmos DB, DevOps, Azure Log Analytics and Workspaces (KQL)

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About Me

Web developer working in the .NET ecosystem with Azure, and having completed many successful projects and products, mainly Syncfusion Data Platform - Bold BI and Bold Reports.

Skilled in full-stack web development involving ASP.NET Core MVC, Web API, SQL, jQuery, Scss, Webhooks, Azure, DevOps, TDD, and Agile development.

Implemented a robust and flexible permission management system for an enterprise server application, which is the base for Syncfusion's Data Platform - boldbi.com and Syncfusion Report Platform - boldreports.com

Professional Experience

Rexus Solutions

Lead Software Engineer

Client - RetailStack

  • Led requirements analysis, sprint planning, and architecture design for POS and restaurant management systems.
  • Designed scalable frontend-backend integrations using Angular/React and .NET APIs.
  • Developed and optimized Azure-hosted applications and database performance.
  • Automated log analysis and architectural reviews using Gemini CLI.
  • Mentored team and enforced coding standards, code reviews, and SDLC best practices.

Stack: ASP.NET Web API, Angular, React, Azure SQL, Azure App Insights, BitBucket Pipelines


Client - BJ's Restaurants

  • Gathered requirements and built an analytics dashboard for restaurant operations.
  • Developed backend APIs and frontend UI using Vue.js and .NET Core.
  • Implemented CI/CD pipelines (GitHub Actions) and automated deployment workflows.
  • Wrote PowerShell automation scripts for application deployment and execution.
  • Leveraged AI tools (GitHub Copilot) to improve development speed and test coverage.

Stack: ASP.NET Core, VueJS, MS SQL Database, GridStack, GitHub Actions

WorldAtWork India

Web Architect

  • Led end-to-end SDLC execution, including requirement gathering, design, development, and deployment.
  • Architected enterprise web platform integrating LMS, Sales, Marketing, and Support systems.
  • Designed and implemented cloud-native solutions using Azure services.
  • Built and maintained CI/CD pipelines (Azure DevOps YAML).
  • Implemented monitoring, logging, and alerting (App Insights, Datadog).
  • Conducted performance tuning, SEO optimization, and user behavior analysis.
  • Implemented cost optimization strategies for Azure resources.


Stack: ASP.Net Core, VueJS, API, MS SQL, Azure App Services, App Insights, Azure DevOps, App Configuration and Key Vault, Power Automate, BigCommerce, Salesforce, Orchard CMS, OpenIddict, Feature Management, Lucky Orange, MSFT Clarity, accessiBe

Rencata

Technical Lead

Client - RetailStack

  • Gathered requirements and designed a performance monitoring system using Azure App Insights data.
  • Built data aggregation and analytics pipelines for performance insights.
  • Developed APIs and dashboards for visualizing system performance metrics.
  • Supported deployment, monitoring, and ongoing enhancements.

Stack: ASP.Net Core Web API, Angular App, Azure - Cosmos DB, App Insights, Blob Storage, DevOps, App Configuration, Key Vault


Syncfusion, Inc.

Product Lead

Products: Bold ID, Bold BI, Bold Reports

  • Led full product lifecycle (SDLC) for IAM and SaaS analytics products.
  • Designed and implemented secure authentication systems (OAuth2, OpenID, JWT).
  • Architected and deployed multi-tenant SaaS applications on Azure.
  • Developed REST APIs, backend services, and frontend components.
  • Built CI/CD pipelines and automated deployments.
  • Collaborated with stakeholders for requirements gathering and feature planning.

Stack: ASP.Net Core, MVC, Azure SQL with Elastic pools, Azure App Services, Traffic Manager, Storage Account, Stripe, Google Analytics, JIRA, BitBucket, cake scripts, PowerShell, KQL, jQuery, Syncfusion UI controls, PostgreSQL, MySQL, Azure AD, NUnit, Entity Framework

Education

Saranathan College of Engineering

Anna University

2007 - 2011

Bachelor of Engineering in Electrical and Electronics

Completed my bachelor's degree in Electrical and Electronics Engineering by performing a performance analysis of the Indirect Vector Control of an Induction Motor using non-linear loads in MATLAB-SIMULINK.

Projects

User Experience Monitor (UEM)

Flow perf collector and monitor

An integrated serverless architecture ecosystem that collects perf metrics of various flows from different apps running in the Azure App Services and rolls them up to a hierarchical format which will then be served through Web APIs to an Angular UI app.

Bold ID

IAM Application

Bold ID is an IAM web app that manages the permissions, roles, security principal for the Bold Products - Bold BI, Bold Reports and other bold products.

Bold Reports

Reporting Software

SSRS based RDL reporting solution that provides an end-to-end solution for handling reports with a multi-tenancy enterprise application. It provided both cloud and on-premise offerings with capabilities to embed dashboards from both solutions. (Previously Syncfusion Report Platform).

Bold BI

Business Intelligence Dashboard Application

A multi-tenant enterprise application that gives end-to-end solution for creating, managing and sharing interactive dashboards. It provided both cloud and on-premise offerings with capabilities to embed dashboards from both solutions. (Previously Syncfusion Dashboard Platform)

Syncfusion Website

A complete website application that has the feature tour, downloads, sales and support modules for a product company

Skills